• Complex things are beautiful
    Making sense of large structures is second nature to us

Uniting business and user through information architecture

A human approach to how complex information is structured helps us create digital offerings that are more readily understood by people. This minimises the mental load required to understand how something is structured, and subsequently how it can be navigated. Ultimately creating something that is simple to understand


What is it?

How do we do it?


Information architecture has evolved a lot over the years, yet the same key disciplines still remain at its core. It deals with the way that content and functionality is grouped, stored, accessed, labelled and signposted. Its main aim is to simplify content structures and labels such that they are as intuitively understood by their intended audience as possible. Think of how a library organises its catalog of books, it's not by accident but very much by design
We start by taking it all apart, understanding what is and why it is structured in its current way. We then use formal activities such as primary user research and card sorting to gain insights into how people would naturally expect such content to be grouped, and what they would likely call those groups. We do this across multiple user groups and perform a cluster analysis to propose a restructure of your content, one that is truly user-centric


What does it look like?